Dialogue on Dissemination: A Researcher Perspective
Tuesday, September 28, 2010, 2:00-3:30 p.m. ET

Seminar Summary

Disseminating evidence-based programs and policies requires that researchers, policy makers, and practitioners take active roles in the process. While their perspectives, systems, and practices vary, the goals of public health researchers remain the same: to reduce the burden of disease and move from "research to reality."

This fall, the National Cancer Institute will sponsor a series of three discussions to engage stakeholders across the dissemination continuum. Researchers, policy makers, and cancer control practitioners will highlight promising approaches and address barriers to implementing evidence-based programs and policies.

The first cyber-seminar in this series highlights the "researcher perspective" and is designed to stimulate a dialogue between leaders in the field of dissemination research and public health practitioners. Drs. Matt Kreuter, Deb Bowen, and Ross Brownson will engage in an open dialogue moderated by Dr. Russ Glasgow.

This format will provide each researcher the opportunity to discuss their perspective on the issues and challenges that impact dissemination. Listeners will have the opportunity to call in with their questions or to add insights based on their own experiences.

Learning Objectives:
At the end of the cyber-seminar, participants will be able to:

• Describe the challenges associated with moving public health research into practice and promising approaches for narrowing the translation gap between research and reality.
• Understand how feasibility studies can be used to engage the community and explore the full range of dissemination options for evidence-based interventions.
• Discuss the systems and infrastructure that is needed to support the dissemination and distribution of effective programs.
  
  

Presentation Materials

The presenters have suggested several articles they have authored to provide supplemental information. Please review the following abstracts/articles to learn more about the field of dissemination research:

• How we design feasibility studies by Bowen, Kreuter, Spring, et. al [abstract]
• Dissemination research in cancer control: where are we and where should we go by Bowen, Sorensen, Weiner, et. al [abstract]
• The effect of disseminating evidence-based interventions that promote physical activity to health departments by Brownson, Ballew, Brown, et.al [abstract]
• HMC research translation: speculations about making it real and going to scale by Glasgow [abstract]
• Reframing the dissemination challenge: a marketing and distribution perspective by Kreuter and Bernhardt [abstract]
• A glossary for dissemination and implementation research in health by Rabin, Brownson, Haire-Joshu, et. al [abstract]
  
  

Featured Presenters

Moderator

Russ Glasgow, Ph.D.
Deputy Director for Dissemination and Implementation Science
Division of Cancer Control and Population Sciences
National Cancer Institute

Discussants

Deborah Bowen, Ph.D.
Professor and Chair
Department of Community Health Sciences
School of Public Health
Boston University

Ross Brownson, Ph.D.
Professor of Epidemiology
Co-Director, Prevention Research Center in St. Louis
George Warren Brown School of Social Work
Department of Surgery and Siteman Cancer Center, Washington University School of Medicine
Washington University in St. Louis

Matthew Kreuter, Ph.D., M.P.H.
Professor and Director
Health Communication Research Laboratory
George Warren Brown School of Social Work
Washington University in St. Louis